• "A Lot of Times, People Don't Know What They Want Until You Show It To Them." -- Steve Jobs


     
     
     
    Marketing 
     
     Marketing
     

    Marketing Goals:

    The Mission of Marketing Education is to enable students to understand and apply marketing, management, and entrepreneurial principles so they can make rational economic decisions and exhibit social responsibility in a global economy.

    • Encourages students to think critically
    • Provides a foundation to support advanced study of marketing. 
    • Stresses the importance of interpersonal skills in diverse societies. 
    • Enables students to understand and use technology to perform marketing activities. 
    • Fosters a realistic understanding of work and the appreciation of business ethics. 
    • Integrates academic concepts and technology applications throughout the curriculum. 

     

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    Units of Study:

     

    Unit 1: The Basics of Marketing

    Examine marketing principles in relation to the free enterprise system and the global environment.

    Unit 2: Supply and Demand

    Integrate social-studies skills into marketing, sales and service to obtain an understanding of customers and the economic environment in which they function.  

    Unit 3: Marketing Segmentation and Marketing

    Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy.  

    Unit 4: Business Need Marketing

    Implement, modify, and improve business and marketing systems to facilitate business activities.  

    Unit 5: International Marketing Strategies

    Acquire foundational knowledge of international business and marketing concepts to understand the scope and impact on the economy. 

    Unit 6: Distribution Basics

    Utilize distribution knowledge to manage supply-chain activities. 

    Unit 7: Finance in a Marketing World

    Employ financial knowledge and skill to facilitate marketing decisions. 

    Unit 8: Marketing Research

    Acquire foundational knowledge of marketing information and research to understand its scope on business and marketing decisions. 

    Unit 9: What's in a Price?

    Utilizing pricing strategies to maximize return and meet customers' perception of value.

    Unit 10: New Product Development

    Employ processes and techniques to develop, maintain, and improve a product/service mix to utilize market opportunities. 

     

     ** The teacher reserves the right to alter this syllabus at any time during the course

    Grading 2019-2020:
     

    Teacher created Rubrics, tests, quizzes, projects and on-line assessments.

    Classwork/Projects

    Tests/Quizzes

    60%

    40%

     

    Students are expected to make up missed assignments in a timely manner.

     

    Teacher Availability:

    Extra help:

    Fall 2019 - Spring 2020 semester - by appointment during lunch in C-106.   

     


    Marketing Standards:*

     
    MARKETING education introduces students to the processes and functions involved in providing products or services that meet consumers’ wants and needs. As a major business function, marketing impacts both the domestic and International economies.
     
    Marketing exists within a dynamic environment of rapidly evolving technology and constant change, emerging interdependent nations and their economies, and increasing demands for ethical and social responsibility. These themes are fully developed and integrated within the major elements of marketing presented in these standards.
     
    The development of new marketing technologies (for example, fingerprint authentication and loyalty cards) is having a profound effect on how marketing is conducted and on how marketing plans are created. Internet technologies in particular have allowed companies to use one-on-one advertising and promotion to customers who register with their Web sites. The global economy (and the influence of the emerging economies) is also changing marketers’ perceptions about the role culture plays in marketing products. Despite these changes, there are at least two major principles related to marketing that all students should understand:
    • General marketing concepts are important to everyone, because they impact individuals, business, and society.
    • Even though marketing practices continue to change, the conceptual framework, which is built upon a consumer orientation, should not be noticeably altered.
    The study of marketing can help students gain a clearer picture of how key business functions are directly related to marketing activities. In addition, taking marketing courses may inspire students to study marketing at a more advanced level, which can be a springboard for a challenging and lucrative career.
     
    I. Foundations of Marketing
    Achievement Standard: Recognize the customer-oriented nature of marketing and analyze the impact of marketing activities on the individual, business, and society.
     
    II. Consumers and Their Behavior
    Achievement Standard: Analyze the characteristics, motivations, and behaviors of consumers.
     
    III. External Factors
    Achievement Standard: Analyze the influence of external factors on marketing.
     
    IV. The Marketing Mix
    Achievement Standard: Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process.
     
    V. Marketing Research
    Achievement Standard: Analyze the role of marketing research in decision making.
     
    VI. The Marketing Plan
    Achievement Standard: Describe the elements, design, and purposes of a marketing plan.
     
    * From the National Standards for Business Education © 2007 by the National Business Education Association.